How Jeffrey and Adonis Took Over 2022

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Hi broski,

Meet Jeffrey and Adonis—two characters created by Hamza that have become iconic symbols in the self-improvement world.

Through these characters, Hamza's YouTube channel skyrocketed to over 2 million subscribers in just two years.

But what’s his secret? It’s not luck.

Hamza crafted these characters with expert storytelling techniques that resonate deeply with millions.

Let’s dive into how he did it—and how you can apply the same techniques to make your content compelling and memorable.

1. Binary Oppositions: The Simple Storytelling Framework

Jeffrey and Adonis embody a classic narrative: good vs. bad.

• Jeffrey: He’s all about instant gratification, laziness, and failure—he’s at “level -1.”

• Adonis: He symbolizes delayed gratification, discipline, and success—he’s at “level 1,000,000.”

This contrast creates a clear and powerful dynamic that makes it easy for viewers to see who they want to emulate.

Whether Hamza’s video is about morning routines, fitness, or productivity, these opposing characters offer a simple but effective narrative structure that audiences instantly understand.

2. Parallel Narratives: Delayed vs. Instant Gratification

Hamza builds on this opposition by weaving parallel narratives into his videos:

• Adonis meditates, exercises, and makes long-term plans.

• Jeffrey wakes up late, wastes time, and chases quick dopamine hits.

By showing their routines side by side, viewers see a clear example of how different choices lead to different outcomes, making Hamza’s message not only engaging but also impactful.

3. Contrast Editing: A Retention Hack to Keep Viewers Hooked

Hamza’s editing style plays a huge role in keeping viewers engaged through contrast editing:

• Scenes of Adonis are filled with high-energy visuals, fast cuts, and upbeat music.

• Jeffrey’s scenes are slow, quiet, and mundane.

Each switch between Jeffrey and Adonis acts as a “pattern interrupt,” pulling viewers’ attention back in and reinforcing the differences between the two characters.

This editing technique helps retain viewer interest, a powerful tool for content creators today.

4. Symbols and Evolution: Building Authority Through Story

Over time, Jeffrey and Adonis have evolved from simple characters into powerful symbols.

Hamza himself has adopted the Adonis persona, positioning himself as a leader in his community.

This transformation has created trust and authority, enabling Hamza to easily promote products and ideas that resonate with his audience.

Through these symbols, Hamza conveys complex self-improvement concepts in a single, memorable image.

5. Creating Your Own Symbols: Build Your Own Community

Symbols and characters go beyond storytelling—they can create a community around your content.

• Think about creating your own symbols or characters in your videos.

• They help audiences relate to your message and remember your content long after the video ends.

Key Takeaway:

These techniques, from binary oppositions to symbolic storytelling, are timeless yet perfect for modern content.

They’re about creating deeper connections that turn your content into a community.

To keep pushing your content forward, especially with the latest AI tools, make sure to check out The Rundown—a quick, powerful way to stay updated on AI trends that can supercharge your creative strategy in 2024 and beyond. 👇

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Until next time,
Jan :)