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Master the Art of Storyselling with Brett Fully – A True Expert in the Game
Creator Jan
October 13, 2024
Hey broski,
You’re back—love to see it!
Let’s be honest: we both know day-in-the-life content can be predictable.
But recently, Brett Fully came in and flipped the script.
And it wasn’t about getting millions of views—it was about driving sales.
If you want to pull people into your world, you’ve got to do something different.
Brett nailed it with a perfect mix of authenticity and storytelling.
Here's a 7-part breakdown of how he did it:
1. A Hook That Breaks the Norm
Brett skips the standard “Hey, welcome to my day…” and opens with:
“This is my day for launching my inner circle offer...”
Instantly more exciting, right?
That shift takes it from predictable to exclusive and engaging.
The minimalist vibe, with red text emphasizing “inner circle,” pulls viewers in, hinting at something more.
Right from the start, Brett taps into two powerful elements:
Social Proof:
He casually drops, “3 years building this…” and instantly you’re hooked.
What’s he building?
Why 3 years?
It keeps you curious without needing a long explanation.
Text Effects:
Simple, but effective—guiding your attention exactly where it needs to be.
These little touches help emphasize key moments without being overdone.
3. Challenging the Stereotype
Brett isn’t your typical “business guru.”
He flips expectations with humor, joking about skipping morning routines and pouring way too much milk into his coffee.
These moments make him relatable and human, which is what keeps people watching.
It’s real, and it’s refreshing.
4. The “Why” Over the “What”
Instead of selling the features of his program, Brett focuses on why he’s doing it.
This is where the magic happens—people connect with your “why,” and it builds authority.
He’s not just selling a product; he’s selling a movement, and that’s what draws people in.
5. Storyselling Using Testimonials
Brett integrates testimonials seamlessly into his day.
They don’t push the sale—they build trust over time.
It’s a slow-burn strategy that lets the story do the work, setting up the sale without feeling pushy.
6. Relatability at Every Step
Throughout the day, we see Brett in personal moments—at the gym, cracking jokes, cooking (sort of lol).
It’s unpolished and real, and that’s what makes it work.
People connect with authenticity, not perfection.
7. The CTA as the Payoff
When Brett finally drops his CTA—“Comment X and we’ll be in touch”—it feels like a natural conclusion.
By then, the audience is already bought into his “inner circle” idea.
It’s not a hard pitch; it feels like an invitation.
Key Takeaway:
Brett Fully’s approach isn’t just about documenting his day—it’s about telling a story with intention.
He builds a picture of his life, his values, and his community, creating something people want to be part of.
When you focus on your “why,” it elevates the whole story and draws people in naturally.
That’s all for today!
Before you go, take a moment to check out today’s sponsor, Inmo—you don’t want to miss what they’re offering.
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Talk soon,
Jan :)