Stop Copying Mino Lee's Style, Copy His Storytelling Instead

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Bro, there’s so much packed in this newsletter…

It’s full of gold!

Mino Lee is making waves right now in the content world.

His influence is undeniable, and you can instantly spot when someone is trying to copy his style.

But here’s the thing…

It’s not just his unique editing or style that makes his videos go viral—it’s his storytelling.

Today, I’m breaking down one of his most viral videos, which is only 1 minute and 23 seconds long.

This short video racked up over 2 million views!

[Click here to watch it]

Let’s break it down into 7 essential parts:

1. The Hook: A Captivating Start

Mino immediately captures attention with: ​“Ever since I was five years old…”

This line sparks curiosity right away.

What has he been thinking about since he was a kid?

His puzzled look adds to this intrigue, drawing viewers in from the start.

Then, he introduces the challenge: “I always wondered, is it possible to win one of the big prizes at an arcade?”

With that, the tension builds. We now know what the mission is but have no idea how it will unfold.

It’s the perfect setup to keep the viewer hooked.

The upbeat background music (Fein, Travis Scott) hints that something exciting is coming, encouraging the audience to keep watching.

2. Setting the Stakes and Conflict

Mino raises the stakes by presenting the conflict he’s up against:

“Conventional wisdom says the house always wins. You’d either have to spend months at the arcade or thousands of dollars.”

This line establishes “the house”—the arcade—as the enemy. The audience, along with Mino, becomes the underdog.

We know who the hero is and who the villain is, which gives the video a clear structure.

With the stakes set, viewers are now eager to see how the mission unfolds.

3. Context + Humor = Engagement

Mino masterfully combines context with humor, keeping viewers entertained while providing necessary background.

He jokes:
“I know I sound like a gambling addict.”

This self-deprecating humor is relatable and helps him connect with the audience.

It adds personality to the video, making Mino more likable and engaging.

Then, he introduces a crucial detail: “On our first day…”

This small line sets up the timeline of the story. Specificity helps paint a clear picture in the viewer’s mind, adding depth and context to the narrative.

4. The Payoff and Progression Loop

After several failed attempts, Mino finally hits the jackpot.

This is the moment of payoff for the audience.

We’ve seen the struggle, and the reward feels even bigger because of it.

But here’s where Mino really shines—he doesn’t stop the video here. Instead, he opens a new loop to keep the viewer hooked:

“Not a bad end to the first day…”

This line signals that something bigger is coming, maintaining the momentum and keeping the audience watching. Mino is smart about managing viewer expectations, making sure they stay engaged even after the payoff.

5. Progress + New Challenges

Mino taps into the psychology of progress to keep viewers invested:

“12,000 tickets down, but we still need 60,000.”

This line makes the challenge even more exciting and satisfying to follow. The further Mino progresses, the more invested the audience becomes.

Then, a new twist: “We weren’t ready for what was about to happen on day two.”

Just like that, the video shifts into a new phase, with a change in music and new challenges ahead.

6. Twist + Emotional Turn

Just when things seem to be going well, the story takes an unexpected turn.

They arrive late, and the game they need is no longer there.

Mino’s genuine disappointment is palpable. His emotions are mirrored by a change in the music, which shifts from upbeat to something more somber, pulling the audience’s emotions down with it.

The failure feels real and relatable, making the video even more engaging. Viewers can feel the frustration, and it keeps them hooked to see what happens next.

7. Perfect Bookends + Final Payoff

Mino masterfully brings the video full circle by referencing his original hook:

“The house always wins.”

This clever bookend ties back to the beginning of the story, adding a layer of irony. The twist? They probably could have won, which leaves viewers debating in the comments section.

He wraps up the video with a sarcastic final line:

“So much better than a LEGO Bowser.”

His insincere tone brings everything together. It’s the perfect conclusion to the journey, summing it all up in a way that feels like you’ve just watched a fun adventure with a friend—an adventure that you were a part of.

Key Takeaway

Mino Lee’s viral success isn’t just about a fun arcade story—it’s a masterclass in storytelling.

From a strong hook to building conflict, adding humor and emotion, and tying it all together with a clever ending, Mino shows how powerful storytelling techniques—not just style—are what truly drive millions of views.

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