The Stages of Creating Impactful Content

Hey Bro,

I was watching a Luke Belmar video on biohacking for 75-year-olds today, and it got me thinking...

Is society truly getting healthier with the rise of social media?

Sure, there are the toxic scammers and those mind-numbing kids’ channels draining our generation’s attention spans.

But can we, as individual creators, make a real difference for the masses? Or are we just chasing views and cash, trying to outrun society’s collapse?

When gym culture took off, remember how annoying it was seeing crowds of 15-year-olds hogging the benches?

Maybe you were one of them—like I was. LOL.

Frustrating, sure, but it also meant something big: culture was shifting.

You see it everywhere, even in those brainrot social media trends like "Skibbidi Toilet".

But look closer, and you'll also see movements in spirituality, entrepreneurship, and more on platforms like YouTube and TikTok.

Social media CAN shift culture, little by little.

It CAN be a force for growth.

So here’s the challenge: Use social media to enhance society—not drag it down.

"But I NEED to make viral, brainrot videos for views and cash!!!"

Ironically, the shift from chasing empty views to creating purposeful content took me from making $0/month (with 2+ million views a month in 2023!) to now earning $1,500 a month as of September (projected to hit $2,500 by December).

And the best part?

I’m more energized and passionate about my work than ever before.

If you’re burning to leave your mark with social media, here’s a high-level tip:

In a perfect world, everyone knows about your ‘thing’ and actively practices it—if it applies to them. (For example, if you're a fitness creator, ideally everyone’s fit. But the world isn’t ideal, and that’s where your opportunity lies.)

Imagine social media as three types of people:

1. Those who know about your thing AND practice it (great! Keep them engaged with subtle reminders).

2. Those who know about it but don’t take action (why? What’s holding them back?).

3. Those who don’t know it exists (why hasn’t your message reached them yet?).

These are your 3 Ideal Viewer Personas.

Let’s take caffeine addiction, for example (which I still struggle with, lol).

The three levels of caffeine addiction recovery:

1. Knows caffeine is bad and is actively quitting: You can create gentle reminder content for them.

2. Knows caffeine is bad but can’t quit: There’s always a deeper reason. They’ve heard the same advice a hundred times from other creators and ignored it because it was too _____.

3. Doesn’t know caffeine is an issue yet: Why hasn’t this info reached their radar?

That blank—_____—is your unique angle, your market opportunity.

It’s the reason your ideal viewer ignores others and why they’ll listen to you.

Know what it is, and you’ll stand out.

After posting 10 videos, you might get a single DM saying your content changed someone’s perspective.

After 100, you'll get consistent comments, followers, and the beginnings of an audience.

By 1,000 posts, you'll see copycats, and that’s when you’ll know—you’ve started a cultural shift.

You’ve made your mark.

So until next time, find your _____. Share it. Create your impact.

I believe in you.

—Jan :)